Ecological modernization

Ecological modernization refers to any institutional changes required to overcome the ecological crisis of modern society. Founded by Joseph Huber, he describes it as a societal transformation where we are aware of ecological systems and take into account ecological ways of subsistence.

It can be either social reforms such as institutional changes or political programs such as policy reforms to address ecological crises. 

Examples include Patagonia's ethical consumerism, where they aim to produce what they actually need rather than multiplying production, which contributes to environmental exploitation.

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